Performance, Capability & Utility Rugged enough for life, refined enough for family
The 2024 4Runner is built on a strong body-on-frame chassis, giving it the durability and off-road toughness that buyers expect.
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With a capable V6 under the hood and a 5,000 lb towing capacity, this 4Runner Limited is ready for trailers, boats, or gear while still offering everyday practicality.
MotorDonkey
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The third-row configuration makes this SUV versatile: up to seven passengers can ride when needed perfect for larger families, carpools, or group road trips.
Kenosha Toyota
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Toyota
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When the third row is folded (or not in use), you still have respectable cargo space for gear, groceries, or luggage giving owners flexibility depending on needs.
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Sellable point: The 2024 4Runner Limited gives you SUV-level capability and toughness but with real-world practicality for families or active lifestyles.
Interior Comfort & Features SUV ruggedness meets premium comfort
The Limited trim includes leather-trimmed seats (front seats are heated and ventilated), giving a more upscale feel compared to basic trim cloth seating.
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You get amenities like dual-zone automatic climate control, power drivers seat, and convenience features (power windows, modern infotainment, etc.), making daily driving more comfortable and convenient.
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For families or those needing extra seating flexibility: the second row slides, and the third-row seats fold flat / fold-up to maximize cargo area when not in use a smart design for those needing seats one day and cargo space the next.
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Buyer appeal: This is not a stripped-down off-roader 4Runner Limited feels like a full-featured SUV that balances ruggedness and daily-use comfort.
Value & Positioning Capable, roomy, and practical ready for active families or families-upgrading
The 2024 4Runner Limited starts with a competitive MSRP (for a body-on-frame SUV with available 3rd row and premium features).
Kenosha Toyota
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Hanlees Hilltop Toyota
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As a limited-trim, third-row, multi-purpose SUV, it competes well against bulkier SUVs or minivans but with more ruggedness and off-road capability, which sets it apart in resale value and long-term durability.
For customers seeking an SUV that can handle towing, cargo, passengers, and occasional off-road or rugged use this 4Runner Limited is an easy sell: All-arounder meets family-ready.
Dealer pitch angle: All the strength and adventure-ready DNA of a 4Runner plus room for up to seven, leather comfort, and everyday versatility. A single SUV to handle work, family, and play.
Ideal Buyer / Use Case Who this 4Runner Limited sells itself to
This configuration is a strong match for buyers who:
Want more than a typical 5-passenger SUV need third-row seating for family, carpool, or group trips.
Appreciate ruggedness and towing capability but still want comfort and convenience for everyday driving.
Need flexibility: large-group seating one day, cargo/goods hauling another.
Prefer a proven, reliable SUV platform with solid resale value useful for buyers thinking long-term about use, reliability, and versatility.